Building an email list is very important to any Nigerian marketer doing business online, and Twitter has made it very easy and FREE for us to build our mailing lists using the Lead Generation card and MailChimp integration via…
Gone are those days when Nigerian companies paid millions of naira (Nigerian currency) to advertising agencies, who in turn pay modelling agencies to scout for beautiful models to take several photo shoot for promoting their client’s brand. How do I…
Recently, I was at a client’s office to discuss social media strategy for his hair extension brand. Then the idea for redesigning his website came up. So we decided to look up his site for changes to be made, and…
Some people think doing business online in Nigeria shouldn’t cost a dime. After all, the internet is free for everyone, right? The truth is, it’s NOT. At least, you’ve got to subscribe to MTN, Airtel, Etisalat’s data bundle or use…
Earlier this month, I got featured on the weekend New Telegraph newspaper. Here are 3 Lessons I Learned While Talking To A Nigerian Journalist 1. The power of LinkedIn: The journalist connected with me on LinkedIn and then sent me…
You read that right. I read studied Igbo Education at the University of Lagos. You must be wondering how did a graduate of Igbo Education end up becoming a digital marketing specialist? You are about to find out in my…
Did you know building your personal brand on social media in Nigeria takes hard work, solid strategy and consistency. I created a SlideShare presentation below that shows you how. Keep reading: How To Use Social Media To Build Your Personal…
The second edition of Social Media Week Lagos 2014 (@SMWLagos) officially kicks off in Lagos and around the world today. This annual event runs till the 21st of February, 2014. Get more details on: What events & classes will take place,…
“Life isn’t about finding yourself. Life is about creating yourself.” —George Bernard Shaw Ah, the ideals of living the American dream…something says that didn’t involve living in the basement of your parents’ house at the ripe age of 25…
From my own personal experience, I know how managing a Facebook page and trying to keep those fans hooked on every of your update can be really time-consuming and frustrating. However, there’s a solution. Here are 6 Engaging Facebook Posts…
