about caroline wabara

Hi, I'm Caroline Wabara.


I'm a mom, author, and digital marketing consultant with a unique perspective on Social Media, Web Design, SEO, PPC advertising and marketing analytics.

I was introduced to Digital Marketing in 2008 (back when Nigeria was still in the dark ages of online marketing), while studying for my Master's Degree programme in Educational Administration at the University of Lagos.

I have been using it for business ever since.

I started CarolineWabara.com (a Lagos-based virtual digital marketing firm) in 2010 to provide web strategy and implementation services for individuals, businesses, and organizations across industries, looking to fully leverage the internet to reach out to their customers.

My clients recognize that the internet is an extremely powerful tool that can help skyrocket their businesses. 

I specialize in turning clicks into clients through social media marketing, search engine optimization, website designpay per click advertising, consulting and training.