What is a Value Ladder?   A value ladder is a method of mapping out your product/service offering visually in … READ MORE

Ever since Nigeria adopted digital marketing with all its benefits, a lot of companies have been hiring professionals with digital … READ MORE

I decided to pen down this article after noticing a recurring trend pop up while selling SEO services to Nigerian … READ MORE

In this article, I’m going to show you simple on-page SEO techniques I used to help a client rank on … READ MORE

I’m sure you must have seen me posting pictures of clothes and accessories from an Islamic fashion shop on my … READ MORE

  If you are like me, I’m sure you usually have difficulties coming up with a suitable, click-worthy SEO friendly … READ MORE

Are people getting tired of filling online forms (aka contact forms, registration forms, sign up forms, etc.)? There’s something I’ve … READ MORE

I came across yet another article on LinkedIn with the headline: SEO is DEAD! In case you’re wondering what SEO … READ MORE

    In case you haven’t noticed, January 2016 was the year I transitioned from paid employment into launching my … READ MORE

  Recently, Nigerians woke up to the latest feature on their beloved Whatsapp. Whatsapp Status Update! I can see that … READ MORE

  Do you want to learn the process to winning more clients, keeping them happy, and influencing people online? Here’s … READ MORE

  Have you ever tried creating Instagram Stories to promote your business? Does it include scribbling a text with your … READ MORE

I can’t say it enough: LinkedIn groups are where the paying clients are at! If you run a service-based business, … READ MORE

Recently, while training a client on WordPress Website Design, I got a debit alert from GTBank for an international transaction … READ MORE

I must confess that in my few years of successfully managing clients’ social media platforms, and deciding that it was … READ MORE

Google Chrome is the browser in whom I am well pleased! Okay, I mixed up that line with a verse … READ MORE

So… you were able to convince your boss to try digital marketing for a change. Great! He also requested that … READ MORE

If you are setting up Google Analytics for monitoring your website’s traffic for the first time, you may notice that … READ MORE

Last time, I revealed 5 digital marketing skills Nigerian companies were hiring. I’ve decided to do a sequel after receiving … READ MORE

Nigeria’s 2015 general elections will forever remain fresh in our minds for years to come. From the contestants trying to … READ MORE

  Building an email list is very important to any Nigerian marketer doing business online, and Twitter has made it … READ MORE

Gone are those days when Nigerian companies paid millions of naira (Nigerian currency) to advertising agencies, who in turn pay … READ MORE

I am yet to see any Nigerian business owner that discovered WordPress and then hate to use it. I love … READ MORE

Recently, I was at a client’s office to discuss social media strategy for his hair extension brand. Then the idea … READ MORE

Some people think doing business online in Nigeria shouldn’t cost a dime. After all, the internet is free for everyone, … READ MORE

Earlier this month, I got featured on the weekend New Telegraph newspaper. Here are 3 Lessons I Learned While Talking … READ MORE

You read that right. I read studied Igbo Education at the University of Lagos. You must be wondering how did … READ MORE

Did you know building your personal brand on social media in Nigeria takes hard work, solid strategy and consistency. I … READ MORE

The second edition of Social Media Week Lagos 2014 (@SMWLagos) officially kicks off in Lagos and around the world today. … READ MORE

“Life isn’t about finding yourself. Life is about creating yourself.” —George Bernard Shaw   Ah, the ideals of living the … READ MORE

From my own personal experience, I know how managing a Facebook page and trying to keep those fans hooked on … READ MORE

  2013 was a year of the good, bad and ugly of social media  networking. It was the year I … READ MORE

I want to thank you for being a part of my life in 2013. Thank you for your wonderful comments … READ MORE

In my previous article, I disclosed top 5 digital marketing skills that Nigerian companies are likely to hire in 2014. … READ MORE

Companies and Advertising agencies in Nigeria have started placing job vacancies on LinkedIn for these top digital marketing skills: * … READ MORE

Inspirational quotes and motivational quotes have the power to get us through tough times in our lives, and can even … READ MORE

As a Social Media Marketing expert, I train Nigerian sales, I.T, marketing, advertising and internet marketing professionals on how to get hired by … READ MORE

Today, Facebook for Business announced the redesign of its ad buying and reporting tool. The 8 objectives are: Clicks to … READ MORE

Just saw Nigeria’s Former President Atiku Abubakar’s promoted tweet link on Twitter. I read his opinion on why Social Media … READ MORE

In a bid to inject Facebook into more public conversations, the company has introduced embeddable posts that will let blogs … READ MORE

I rounded up ten of my most favourite blogs that opened my eyes to the world of Social Media Management … READ MORE

This past week has been quite eventful for our Social Media Giants, making tweaks here and there. Here are a … READ MORE

Have you ever wondered how you can attract customers and sales using your online videos? Eloqua’s latest blog poat  shows … READ MORE

As a Nigerian social media manager, you do realize that your job needs your attention at anywhere and at anytime … READ MORE

I remember the very first time I used WordPress for my website back in 2009. It was a bit difficult … READ MORE

Here’s a perfect example of how NOT to manage PR crisis on your Facebook page. Don’t lose your temper. Don’t … READ MORE

Do you want to build social interactions on Facebook, Google+, Twitter, Instagram or LinkedIn? Here’s how to grab your Facebook, … READ MORE

Recently on BBC news, I saw the statistics on American mobile users’ preference for instant messaging chat apps like Whatsapp, … READ MORE

A digital marketing guru once stated that “more people now own smartphones than they own toothbrushes.” This means that millions … READ MORE

In this week’s round-up, we’ll give you the juicy details on what you need to know about the big news … READ MORE

In my last post, I wrote about a new feature that Facebook launched earlier in 2013 to make social search … READ MORE

From Kim Kardashian’s ‘flash’ visit to Nigeria to the much hyped about ‘Social Media Week’ happening right now in Lagos, … READ MORE

Want to learn the top 20 wordpress plugins that powered my digital marketing blog in 2012? Here are my top … READ MORE

Did you know that your WordPress site can perform essential tasks such as; schedule page/blog posts for the future? Manage … READ MORE

It’s 2013 and a great time to take stock of last year’s business success and failures, arrange your books and … READ MORE

This post includes the top 10 posts on the “CarolineWabara” blog of 2012. I hope you can learn from it … READ MORE

I just wanted to wish all my Nigerian followers, clients, and everyone a very Merry Christmas 2012. It’s been an … READ MORE

In case you don’t know what bounce rate means, take a look at your website’s traffic stats via your Google … READ MORE

Search giant Google has released its “Zeitgeist 2012 for Nigeria,” the list of the top search terms and trends over … READ MORE

I’ve been giving you notice about the insane bargains on offer during my annual Christmas Sale. Now, it’s on. And … READ MORE

Anyone who delved into the CarolineWabara.com Christmas Sale last year knows that it is a fantastic way to pick up … READ MORE

Are you an established entrepreneur looking to learn great ways to promote your brand and stay ahead of competitors? Are … READ MORE

Never before have I seen so many geo-location apps pop up all over the internet by tech companies such as … READ MORE

Pinterest is a unique image sharing social site that took the social media world by storm with over 10 million … READ MORE

Facebook gave me $10 dollars ads credit to try out the facebook offer on my fan page for free. Guess … READ MORE

First it was facebook, then linkedin and now twitter followed suit with its twitter header design for all twitter accounts … READ MORE

Do you know that Inbound Marketing (i.e. Social Media, Blog, SEO) is far cheaper and earns your target audinece’ trust … READ MORE

Are you wondering how to advertise your business to millions of Nigerians buyers using Google Adwords? Now you have it … READ MORE

Are you wondering the best time or content to post on your facebook page? How about knowing who your facebook … READ MORE

What has been happening in the digital marketing world? Check out the stories below: Twitter locks out tumblr and instagram … READ MORE

LinkedIn has become hot social network amongst Nigerian job seekers, professionals, companies and entrepreneurs. The basic mindset of every user … READ MORE

Smart Nigerian companies have started to realize that Social media participation is a must if they want to get publicity, … READ MORE

Recently, the CEO of Tonprecon Oil & Gas Services Ltd, a major provider of oil spillage clean-up, dredging and AGO … READ MORE

This week in digital marketing stories for Nigerian business, a lot of changes occurred in the digital world. In case … READ MORE

Recently, the CEO of Perfect Hair Products, a new human & synthetic hair extension and wigs manufacturers in a highly … READ MORE

A series of events occurred in social media this week that  every serious Nigerian business owner must not overlook.  Read … READ MORE

This week in social media, a series of events occurred. Let’s take a look at them and see what it … READ MORE

  Hey reader, I got quoted on Nigeria’s Top Business Newspaper – Success Digest! Yay! It feels good to know … READ MORE

I’ve been thinking of what to write on my blog lately, couldn’t come up with any so I started browsing … READ MORE

I was going through my google plus stream today, and I stumbled on this amazing app for figuring out the … READ MORE

So you want to launch your business on facebook? Well, before you hit that “create a page” link, you need … READ MORE

Facebook rolled out Timeline for brand Pages on the 29th of February, 2012, and Caroline Wabara is proud to update … READ MORE

When it comes to business communication, Skype is an invaluable tool. Its impressive array of features make it ideal for … READ MORE

2011 was my busy year of posting rich articles that teaches you how to utilize the numerous digital marketing tools … READ MORE

Let’s think of it, statistically, 92% of purchases are not done on the web, but in the real world. So … READ MORE

2011 has been a whirlwind year of learning for all of us here at carolinewabara.com. I hope you enjoyed blogging … READ MORE

The year 2011 has been both a blessing and a curse for so many of us. But this season is … READ MORE

I decided to write this article “Why You Should Put God First in Your Business,” due to a series of … READ MORE

It is time! The holidays are nearly here and 2012 is around the corner and without the proper plan in … READ MORE

Twitter has been very instrumental to my online marketing success on the internet in 2011. But it could not have … READ MORE

Do you run a business? Is your business lacking publicity, leads, and sales? Your product/service is not the problem. Your … READ MORE

Have you ever wondered how you could schedule your tweets to keep updating your twitter wall even while you sleep … READ MORE

Facebook Apps: almost every Nigerian business I know has a facebook page. But engagement and utilization of the page is still … READ MORE

That’s right! Even Caroline Wabara’s blog got hacked. I woke up on monday morning of the 24th of October, 2011. … READ MORE

The world woke up to the news of the death of a tech icon and business man – Steve Jobs … READ MORE

Dear reader, do you run a business? What do I mean by running a business? It includes: plumber, teacher, actor, … READ MORE

It seems Google Nigeria is on the man-hunt for another round of talented young Nigerians to work at their office in … READ MORE

Good customers are hard to come by, but thanks to digital and mobile media, you can easily find and keep … READ MORE

Do you post videos on facebook or youtube? Have you ever wondered about how best you can customize and make … READ MORE

If you are confused about how best you can build your facebook page’s  fan base on the world’s largest social network with over … READ MORE

For many start-up entrepreneurs, the most difficult part of running a business is not the actual creation of a product … READ MORE

This article first appeared on evancarmichael.com. So you’ve put yourself “out there” with a public relations campaign. Your dealings with … READ MORE

Mobile marketing is huge and growing, and if you’re not marketing your business to mobile users, you’re missing out on … READ MORE

Ever wanted to share your ebooks and expertise with your audience for free, yet still needed your interested audience to … READ MORE

Have you started uploading short promotional videos for marketing your products, services or newsletter subscription on the internet? And you … READ MORE

As a business coach, I would never cease to showcase business ideas that would benefit your business. Once you have … READ MORE

I have been asked severally by Nigerian readers on my blog, what business ideas are profitable to start up and … READ MORE

So you have set up a business blog? You have added some nice keyword-rich content and pages to your website. … READ MORE

My dear Nigerian Entrepreneur, if you’ve just started your own company in Nigeria, chances are you’re the type of person … READ MORE

I am sure you must be saying “but mobile text messaging is old school” as far as new technologies in Nigeria … READ MORE

Here is another business presentation on how to market your business with bulk sms using gistsms.com. You see, text message, … READ MORE

To launch a successful business for attracting publicity, leads and sales, you definitely need a solid and creative online and … READ MORE

Do you have any idea how fast your website loads on a desktop or mobile browser? Having a fast loading … READ MORE

In my last blog post titled “Can Your Customer Locate Your Small Business On Google Places?, I discussed the importance of listing … READ MORE

Just received an email from yahoo yesterday, that they have decided to discontinue the MyBlogLog service, with effect from 24th … READ MORE

Social Media and blogs are key parts of the most important activities businesses can undertake to increase their inbound marketing … READ MORE

Do you know the best way to promote your content? What are you doing to generate traffic through your blog? … READ MORE

Google Nigeria sent me a letter yesterday, introducing one of their products called – Google Enterprise Apps for Business. This … READ MORE

If you own a wordpress blog, you must have notice at one point that your blog was attracting hundreds of … READ MORE

So you have a brand new LinkedIn account, and want to get started communicating with other professionals in your niche. … READ MORE

A lot of you have asked how to set up a wordpress blog. Well here’s a power-point presentation on that I … READ MORE

Last week, Facebook created an official list of acceptable ad providers that developers can use to make money with their … READ MORE

In the year 2010, I wrote a business plan which included running a reseller webhosting business for passive income. Hostgator.com … READ MORE

Ever since the year 2011 came into existence, a lot of internet marketing gurus have predicted that this would be … READ MORE

In case you are a small business owner, here are 5 cool cloud apps to that will help you get the book-keeping … READ MORE

I have noticed with dismay that 9 out of 10 local Nigerian small businesses have no idea what Google maps … READ MORE

Gone are the days when launching and marketing your business online was simply a matter of putting together a static website, and expecting people to visit your online store. Today, because consumers are able to get information from a variety of sources and platforms, a successful online business launching and marketing requires an integrated approach.

What you and I can achieve today with Getresponse Autoresponder is far more rewarding. I hope you can see the awesome power of this concept. An autoresponder sequence is THE heartbeat of a successful online business.

Discover 11 exciting ways to use twitter for real-time results such asgetting a job, playing, games, posting videos, raising money and building applications.

One of the basic problems of most Nigerian Start-up businesses is making a customer take out his or her wallet … READ MORE

WORDPRESS PLUGINS THAT POWER CAROLINEWABARA.COM Some of you have asked what wordpress plugins I use to power carolinewabara.com. Well below … READ MORE

What is your overall social media influence on twitter and facebook? Influential or boring? A start-up company called klout, measures … READ MORE

This article first appeared on evancarmichael.com Clients are a lot like pants. Some seem fine in the store then end … READ MORE

My dear readers, a few days ago, you may have noticed while loading this blog that there was a sign … READ MORE