Are You Making These 5 Network Marketing Mistakes?
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Here are five pathetic mistakes I’ve seen MLM Distributors or Network Marketers make over and over again…   Mistake #1: … READ MORE

5 Whatsapp Marketing Mistakes That Cost You Sales
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Whatsapp is a great tool for marketing your products and services as well as making sales to potential and loyal … READ MORE

Pilot Campaign: How Much Will It Cost To Get Sales Leads From Online Ad
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I just finished a meeting this morning with a client whom I did a pilot campaign last month. I wanted … READ MORE

Top Digital Marketing Tools To Grow My Business in 2020
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  2020 is just around the corner and smart business owners are already planning and making adjustments for the new … READ MORE

Perfect Value Ladder for Catering Business in Nigeria
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What is a Value Ladder?   A value ladder is a method of mapping out your product/service offering visually in … READ MORE

10 Digital Marketing Skills Nigerian Companies are Hiring in 2019
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Ever since Nigeria adopted digital marketing with all its benefits, a lot of companies have been hiring professionals with digital … READ MORE

Dear CEO, Your Company Does Not Need SEO: Here’s Why
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I decided to pen down this article after noticing a recurring trend pop up while selling SEO services to Nigerian … READ MORE

On-Page SEO Case Study: How I Ranked A Site On First Page in 90 Days
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In this article, I’m going to show you simple on-page SEO techniques I used to help a client rank on … READ MORE

What I Learned From a Month of Selling Clothes Online In Nigeria
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I’m sure you must have seen me posting pictures of clothes and accessories from an Islamic fashion shop on my … READ MORE

13-Point Blog Post Checklist: What To Do Before Publishing A Blog Post
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  If you are like me, I’m sure you usually have difficulties coming up with a suitable, click-worthy SEO friendly … READ MORE

Are Nigerians Getting Tired of Filling Online Forms?
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Are people getting tired of filling online forms (aka contact forms, registration forms, sign up forms, etc.)? There’s something I’ve … READ MORE

It’s 2018 and SEO Is Dead. Again [Digital Marketing Strategies To Adopt]
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I came across yet another article on LinkedIn with the headline: SEO is DEAD! In case you’re wondering what SEO … READ MORE

Lessons From My First Year Running A Freelance Digital Marketing Agency
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    In case you haven’t noticed, January 2016 was the year I transitioned from paid employment into launching my … READ MORE

[Video Tutorial] How I Use Whatsapp Status Update For Business
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  Recently, Nigerians woke up to the latest feature on their beloved Whatsapp. Whatsapp Status Update! I can see that … READ MORE

10 Online Tasks I Do Daily To Win Clients & Influence People
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  Do you want to learn the process to winning more clients, keeping them happy, and influencing people online? Here’s … READ MORE

How To Create Branded Instagram Stories Using Canva
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  Have you ever tried creating Instagram Stories to promote your business? Does it include scribbling a text with your … READ MORE

5 Best LinkedIn Groups to Join & Find B2B Clients In Nigeria
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I can’t say it enough: LinkedIn groups are where the paying clients are at! If you run a service-based business, … READ MORE

Why Nigeria Dollar Crisis Can’t Stop You From Investing in Business
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Recently, while training a client on WordPress Website Design, I got a debit alert from GTBank for an international transaction … READ MORE

How I Built & Manage Closed Facebook & WhatsApp Group in Nigeria
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I must confess that in my few years of successfully managing clients’ social media platforms, and deciding that it was … READ MORE

55 Best Google Chrome Extensions for Nigerian Marketers
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Google Chrome is the browser in whom I am well pleased! Okay, I mixed up that line with a verse … READ MORE

Top Online Marketing Tools For Small Business In Nigeria ($1 – $10)
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So… you were able to convince your boss to try digital marketing for a change. Great! He also requested that … READ MORE

25+ Google Analytics Dashboards for Nigerian Digital Marketers
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If you are setting up Google Analytics for monitoring your website’s traffic for the first time, you may notice that … READ MORE

7 Digital Marketing Skills Nigerian Companies Are Hiring Now
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Last time, I revealed 5 digital marketing skills Nigerian companies were hiring. I’ve decided to do a sequel after receiving … READ MORE

#NigeriaElection: 10 Marketing Lessons from Buhari’s Victory
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Nigeria’s 2015 general elections will forever remain fresh in our minds for years to come. From the contestants trying to … READ MORE

Twitter Lead Generation Card Setup For Nigerian Marketers
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  Building an email list is very important to any Nigerian marketer doing business online, and Twitter has made it … READ MORE

12 Websites Where Nigerian Marketers Can Find Stock Photos
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Gone are those days when Nigerian companies paid millions of naira (Nigerian currency) to advertising agencies, who in turn pay … READ MORE

Top 25 WordPress Plugins For Nigerian Business Websites
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I am yet to see any Nigerian business owner that discovered WordPress and then hate to use it. I love … READ MORE

6 Things You Must Get from Your Nigerian Web Developer Now!
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Recently, I was at a client’s office to discuss social media strategy for his hair extension brand. Then the idea … READ MORE

How Much Does It Cost to Run an Online Business in Nigeria?
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Some people think doing business online in Nigeria shouldn’t cost a dime. After all, the internet is free for everyone, … READ MORE

3 Lessons I Learned While Talking To A Nigerian Journalist
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Earlier this month, I got featured on the weekend New Telegraph newspaper. Here are 3 Lessons I Learned While Talking … READ MORE

Igbo Education Graduate Who Became A Digital Marketing Specialist
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You read that right. I read studied Igbo Education at the University of Lagos. You must be wondering how did … READ MORE

How to Build Your Personal Brand In Nigeria Via Social Media
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Did you know building your personal brand on social media in Nigeria takes hard work, solid strategy and consistency. I … READ MORE

#SMWLagos: Social Media Week Lagos 2014 Begins (17 – 21 Feb)
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The second edition of Social Media Week Lagos 2014 (@SMWLagos) officially kicks off in Lagos and around the world today. … READ MORE

Matt Anton From Depression to Industry Leader SEO Company in NJ
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“Life isn’t about finding yourself. Life is about creating yourself.” —George Bernard Shaw   Ah, the ideals of living the … READ MORE

Top 6 Engaging Facebook Page Posts For Nigerian Entrepreneurs
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From my own personal experience, I know how managing a Facebook page and trying to keep those fans hooked on … READ MORE

10 Lessons 2013 Taught Me About Social Media Marketing
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  2013 was a year of the good, bad and ugly of social media  networking. It was the year I … READ MORE

Merry Christmas & Cheers To Another Great Year Together in 2014!
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I want to thank you for being a part of my life in 2013. Thank you for your wonderful comments … READ MORE

10 Digital Marketing Job Interview Questions Nigerian Employers Ask
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In my previous article, I disclosed top 5 digital marketing skills that Nigerian companies are likely to hire in 2014. … READ MORE

5 Digital Marketing Skills Nigerian Companies Are Hiring
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Companies and Advertising agencies in Nigeria have started placing job vacancies on LinkedIn for these top digital marketing skills: * … READ MORE

Top 11 Inspirational Marketing Quotes for Nigerian Start-ups
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Inspirational quotes and motivational quotes have the power to get us through tough times in our lives, and can even … READ MORE

5 Reasons Why You Must Attend Social Media Consulting Course
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As a Social Media Marketing expert, I train Nigerian sales, I.T, marketing, advertising and internet marketing professionals on how to get hired by … READ MORE

Facebook launches Objective-based Ads Tool
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Today, Facebook for Business announced the redesign of its ad buying and reporting tool. The 8 objectives are: Clicks to … READ MORE

Atiku Abubakar: Social Media May Change Governance in Africa
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Just saw Nigeria’s Former President Atiku Abubakar’s promoted tweet link on Twitter. I read his opinion on why Social Media … READ MORE

Facebook Introduces Embeddable Posts
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In a bid to inject Facebook into more public conversations, the company has introduced embeddable posts that will let blogs … READ MORE

10 Must-Read Blogs For Every Nigerian Social Media Manager
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I rounded up ten of my most favourite blogs that opened my eyes to the world of Social Media Management … READ MORE

Facebook Pages Comment With Photos & Other Social Media Stories
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This past week has been quite eventful for our Social Media Giants, making tweaks here and there. Here are a … READ MORE

How to Drive ROI with Top of the Funnel Video Content
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Have you ever wondered how you can attract customers and sales using your online videos? Eloqua’s latest blog poat  shows … READ MORE

Top 14 Android Apps for Nigerian Social Media Managers
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As a Nigerian social media manager, you do realize that your job needs your attention at anywhere and at anytime … READ MORE

WordPress Is Now 10 Years Old
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I remember the very first time I used WordPress for my website back in 2009. It was a bit difficult … READ MORE

A Great Lesson For Nigerian Social Media Manager: Don’t Try This
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Here’s a perfect example of how NOT to manage PR crisis on your Facebook page. Don’t lose your temper. Don’t … READ MORE

Tag Your Facebook, Google+, Twitter, Linkedin & Instagram Friends
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Do you want to build social interactions on Facebook, Google+, Twitter, Instagram or LinkedIn? Here’s how to grab your Facebook, … READ MORE

Will Chat Apps Like Whatsapp, BBM & 2GO Kill SMS In Nigeria?
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Recently on BBC news, I saw the statistics on American mobile users’ preference for instant messaging chat apps like Whatsapp, … READ MORE

5 Mobile Responsive WordPress Themes for Nigerian Websites
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A digital marketing guru once stated that “more people now own smartphones than they own toothbrushes.” This means that millions … READ MORE

Pinterest Analytics Tool and Other Marketing Stories of the Week
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In this week’s round-up, we’ll give you the juicy details on what you need to know about the big news … READ MORE

Facebook Graph Search For Nigerians: A Great Tool (Gallery)
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In my last post, I wrote about a new feature that Facebook launched earlier in 2013 to make social search … READ MORE

Social Media Week Lagos Begins and Other Marketing Stories of the Week
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From Kim Kardashian’s ‘flash’ visit to Nigeria to the much hyped about ‘Social Media Week’ happening right now in Lagos, … READ MORE

Top 20 WordPress Plugins I Used the Most In 2012
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Want to learn the top 20 wordpress plugins that powered my digital marketing blog in 2012? Here are my top … READ MORE

8 Essential WordPress Tips For Nigerian Beginners
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Did you know that your WordPress site can perform essential tasks such as; schedule page/blog posts for the future? Manage … READ MORE

2013 Digital Marketing Resolution For Nigerian Marketers
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It’s 2013 and a great time to take stock of last year’s business success and failures, arrange your books and … READ MORE

Top 10 Digital Media Blog Posts of 2012 from @CarolineWabara
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This post includes the top 10 posts on the “CarolineWabara” blog of 2012. I hope you can learn from it … READ MORE

Wishing All Nigerians A Fantastic Christmas Break & A Prosperous 2013
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I just wanted to wish all my Nigerian followers, clients, and everyone a very Merry Christmas 2012. It’s been an … READ MORE

How I Reduced My Website Bounce Rate By 51.43% & Increased Engagement/Sales
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In case you don’t know what bounce rate means, take a look at your website’s traffic stats via your Google … READ MORE

Google’s Top Search Terms 2012: What’s in it for Nigerian Business Owners?
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Search giant Google has released its “Zeitgeist 2012 for Nigeria,” the list of the top search terms and trends over … READ MORE

The CarolineWabara.com Christmas Sale is ON!
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I’ve been giving you notice about the insane bargains on offer during my annual Christmas Sale. Now, it’s on. And … READ MORE

The CarolineWabara.com Christmas Sale is coming!
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Anyone who delved into the CarolineWabara.com Christmas Sale last year knows that it is a fantastic way to pick up … READ MORE

Abuja! Get Ready For Entrepreneurship Mentoring Seminar on February 2nd
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Are you an established entrepreneur looking to learn great ways to promote your brand and stay ahead of competitors? Are … READ MORE

4 Geo-location Apps Every Lean Small Nigerian Business Must Try
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Never before have I seen so many geo-location apps pop up all over the internet by tech companies such as … READ MORE

22 Creative Ways Nigerians Can Market Their Brand on Pinterest
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Pinterest is a unique image sharing social site that took the social media world by storm with over 10 million … READ MORE

Facebook Offer Now Available To All Nigerian Fan Pages With 400 Fans
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Facebook gave me $10 dollars ads credit to try out the facebook offer on my fan page for free. Guess … READ MORE

Introducing CarolineWabara.com’s New Twitter Page Header
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First it was facebook, then linkedin and now twitter followed suit with its twitter header design for all twitter accounts … READ MORE

Digital Marketing 101: Inbound Marketing vs Outbound Marketing For Business
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Do you know that Inbound Marketing (i.e. Social Media, Blog, SEO) is far cheaper and earns your target audinece’ trust … READ MORE

Google Adwords 101 For Nigerian Business Success (SLIDESHARE)
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Are you wondering how to advertise your business to millions of Nigerians buyers using Google Adwords? Now you have it … READ MORE

Best Time or Content To Post on Facebook? Try Minilytics
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Are you wondering the best time or content to post on your facebook page? How about knowing who your facebook … READ MORE

11 Digital Marketing Stories You May Have Missed
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What has been happening in the digital marketing world? Check out the stories below: Twitter locks out tumblr and instagram … READ MORE

LinkedIn Ads: 9 Steps to Target 1 Million Nigerian Professionals
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LinkedIn has become hot social network amongst Nigerian job seekers, professionals, companies and entrepreneurs. The basic mindset of every user … READ MORE

How To Be A Highly-Paid Social Media Manager For Nigerian Brands
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Smart Nigerian companies have started to realize that Social media participation is a must if they want to get publicity, … READ MORE

How Tonprecon Oil Landed Major Customer via Google AdWords
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Recently, the CEO of Tonprecon Oil & Gas Services Ltd, a major provider of oil spillage clean-up, dredging and AGO … READ MORE

9 Digital Marketing Stories for Nigerian Business You Missed
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This week in digital marketing stories for Nigerian business, a lot of changes occurred in the digital world. In case … READ MORE

Case Study: Perfect Hair Puts Social Media Community To Work
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Recently, the CEO of Perfect Hair Products, a new human & synthetic hair extension and wigs manufacturers in a highly … READ MORE

This Week in Social Media for Nigeria Businesses
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A series of events occurred in social media this week that  every serious Nigerian business owner must not overlook.  Read … READ MORE

This Week In Social Media: What It Means For Nigerian Business
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This week in social media, a series of events occurred. Let’s take a look at them and see what it … READ MORE

Free Publicity: I Got Quoted On Success Digest Newspaper
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  Hey reader, I got quoted on Nigeria’s Top Business Newspaper – Success Digest! Yay! It feels good to know … READ MORE

Nigerian Businesses With Attractive Facebook Page Timelines
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I’ve been thinking of what to write on my blog lately, couldn’t come up with any so I started browsing … READ MORE

Want To Know The Best Time To Post On Google+? Try This App
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I was going through my google plus stream today, and I stumbled on this amazing app for figuring out the … READ MORE

4 Goals For Making Your Facebook Page Marketing A Success
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So you want to launch your business on facebook? Well, before you hit that “create a page” link, you need … READ MORE

Introducing CarolineWabara.com’s Facebook Page Timeline
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Facebook rolled out Timeline for brand Pages on the 29th of February, 2012, and Caroline Wabara is proud to update … READ MORE

How To Use Skype As A Business Communication Tool
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When it comes to business communication, Skype is an invaluable tool. Its impressive array of features make it ideal for … READ MORE

CarolineWabara.com’s Biggest Digital Marketing Stories Of 2011
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2011 was my busy year of posting rich articles that teaches you how to utilize the numerous digital marketing tools … READ MORE

How To Find New Customers Offline & Sell More In 2012
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Let’s think of it, statistically, 92% of purchases are not done on the web, but in the real world. So … READ MORE

Season’s Greetings From CarolineWabara.com
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2011 has been a whirlwind year of learning for all of us here at carolinewabara.com. I hope you enjoyed blogging … READ MORE

2011 In Review: A Time To Be Thankful & Count Our Blessings
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The year 2011 has been both a blessing and a curse for so many of us. But this season is … READ MORE

Why You Should Put God First In Your Business
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I decided to write this article “Why You Should Put God First in Your Business,” due to a series of … READ MORE

CarolineWabara.com Christmas Countdown Sales Starts Today!
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It is time! The holidays are nearly here and 2012 is around the corner and without the proper plan in … READ MORE

7 Twitter Tools For Automating Your Online Marketing in 2012
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Twitter has been very instrumental to my online marketing success on the internet in 2011. But it could not have … READ MORE

Solid Digital Marketing For Nigerian Business Success In 2012
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Do you run a business? Is your business lacking publicity, leads, and sales? Your product/service is not the problem. Your … READ MORE

Timely: Helps You Schedule Your Tweets To Post In Your Absence
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Have you ever wondered how you could schedule your tweets to keep updating your twitter wall even while you sleep … READ MORE

8 Engaging Facebook Apps Every Nigerian Business Should Have
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Facebook Apps: almost every Nigerian business I know has a facebook page. But engagement and utilization of the page is still … READ MORE

My Blog Got Hacked! Before It Happens To You, How To Secure It
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That’s right! Even Caroline Wabara’s blog got hacked. I woke up on monday morning of the 24th of October, 2011. … READ MORE

Steve Jobs: If You Died Today, Would The World Miss You?
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The world woke up to the news of the death of a tech icon and business man – Steve Jobs … READ MORE

Why Google Maps Is The GoldMine For Local Nigerian Business
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Dear reader, do you run a business? What do I mean by running a business? It includes: plumber, teacher, actor, … READ MORE

Good Customers: 12 Online & Mobile Ways to Find Them
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Good customers are hard to come by, but thanks to digital and mobile media, you can easily find and keep … READ MORE

How To Boost Your Facebook Page Fan Base From Zero To 1000
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If you are confused about how best you can build your facebook page’s  fan base on the world’s largest social network with over … READ MORE

5 Reasons Why You Should Capture Customers on Social Media
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For many start-up entrepreneurs, the most difficult part of running a business is not the actual creation of a product … READ MORE

10 Ways to Get the Media to Love You
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This article first appeared on evancarmichael.com. So you’ve put yourself “out there” with a public relations campaign. Your dealings with … READ MORE

Top 10 Ways to Market Your Business to Mobile Users
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Mobile marketing is huge and growing, and if you’re not marketing your business to mobile users, you’re missing out on … READ MORE

OnlineVideoGrader: Grading Your Online Video Marketing Success
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Have you started uploading short promotional videos for marketing your products, services or newsletter subscription on the internet? And you … READ MORE

10 Tips for Choosing the Perfect Name for Your Company
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As a business coach, I would never cease to showcase business ideas that would benefit your business. Once you have … READ MORE

92 Profitable Business Ideas That Nigerians Can Launch Online
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I have been asked severally by Nigerian readers on my blog, what business ideas are profitable to start up and … READ MORE

5 Conversion Rate Optimization Tips for Nigerian Entrepreneurs
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So you have set up a business blog? You have added some nice keyword-rich content and pages to your website. … READ MORE

Nigerian Entrepreneurs: 5 E-Marketing Services Worth Paying For
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My dear Nigerian Entrepreneur, if you’ve just started your own company in Nigeria, chances are you’re the type of person … READ MORE

Why SMS Marketing For Local Nigerian Business Is Here To Stay
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I am sure you must be saying “but mobile text messaging is old school” as far as new technologies in Nigeria … READ MORE

How To Market Your Business With Bulk SMS Using Gistsms.com
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Here is another business presentation on how to market your business with bulk sms using gistsms.com. You see, text message, … READ MORE

101 Online and Offline Marketing Ideas For Your Business
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To launch a successful business for attracting publicity, leads and sales, you definitely need a solid and creative online and … READ MORE

How Fast Does Your Website Load on a Desktop or Mobile Browser?
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Do you have any idea how fast your website loads on a desktop or mobile browser? Having a fast loading … READ MORE

14 Local Search Optimization Tips for Nigerian Business Owner
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In my last blog post titled “Can Your Customer Locate Your Small Business On Google Places?, I discussed the importance of listing … READ MORE

7 Ways Social Media Marketing and Business Blogging Grow Business
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Social Media and blogs are key parts of the most important activities businesses can undertake to increase their inbound marketing … READ MORE

Business Blogging: Are You Blogging Well For Your Business?
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Do you know the best way to promote your content? What are you doing to generate traffic through your blog? … READ MORE

Google Enterprise Apps: Another Alternative to Microsoft Office?
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Google Nigeria sent me a letter yesterday, introducing one of their products called – Google Enterprise Apps for Business. This … READ MORE

How to Prevent Spam Comments From Flooding Your Blog Posts
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If you own a wordpress blog, you must have notice at one point that your blog was attracting hundreds of … READ MORE

8 Killer LinkedIn Marketing Tips For The Newbie
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So you have a brand new LinkedIn account, and want to get started communicating with other professionals in your niche. … READ MORE

Presentation: How To Setup Your WordPress Blog
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A lot of you have asked how to set up a wordpress blog. Well here’s a power-point presentation on that I … READ MORE

Facebook Bans Google AdSense on Apps, Forbids User Data Mining
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Last week, Facebook created an official list of acceptable ad providers that developers can use to make money with their … READ MORE

My Ugly Ordeal: Buying Hostgator Services with GTBank’s Visa Card
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In the year 2010, I wrote a business plan which included running a reseller webhosting business for passive income. Hostgator.com … READ MORE

2 Geo-location Apps for the Lean Small Nigerian Business
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Ever since the year 2011 came into existence, a lot of internet marketing gurus have predicted that this would be … READ MORE

5 Cloud Apps For Getting Your Business Bookkeeping Organized
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In case you are a small business owner, here are 5 cool cloud apps to that will help you get the book-keeping … READ MORE

Can Your Customer Locate Your Small Business on Google Places?
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I have noticed with dismay that 9 out of 10 local Nigerian small businesses have no idea what Google maps … READ MORE

18 Online Marketing Apps for Budding Nigerian Entrepreneurs
with 9 Comments

Gone are the days when launching and marketing your business online was simply a matter of putting together a static website, and expecting people to visit your online store. Today, because consumers are able to get information from a variety of sources and platforms, a successful online business launching and marketing requires an integrated approach.

Why I Use Getresponse and Why You’ll Like It Too
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What you and I can achieve today with Getresponse Autoresponder is far more rewarding. I hope you can see the awesome power of this concept. An autoresponder sequence is THE heartbeat of a successful online business.

4 Ways A Nigerian Business Owner Can Make A Customer Buy
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One of the basic problems of most Nigerian Start-up businesses is making a customer take out his or her wallet … READ MORE

17 WORDPRESS PLUGINS THAT POWER CAROLINEWABARA.COM
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WORDPRESS PLUGINS THAT POWER CAROLINEWABARA.COM Some of you have asked what wordpress plugins I use to power carolinewabara.com. Well below … READ MORE

Klout Score: Is Your Facebook & Twitter Updates Boring or Influential?
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What is your overall social media influence on twitter and facebook? Influential or boring? A start-up company called klout, measures … READ MORE

How to Find Clients Who are Tailor-Made for You – Tracy Needham
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This article first appeared on evancarmichael.com Clients are a lot like pants. Some seem fine in the store then end … READ MORE

CarolineWabara.com’s Blog Crashed!
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My dear readers, a few days ago, you may have noticed while loading this blog that there was a sign … READ MORE