5 Whatsapp Marketing Mistakes That Cost You Sales
Whatsapp is a great tool for marketing your products and services as well as making sales to potential and loyal … READ MORE
Pilot Campaign: How Much Will It Cost To Get Sales Leads From Online Ad
I just finished a meeting this morning with a client whom I did a pilot campaign last month. I wanted … READ MORE
Top Digital Marketing Tools To Grow My Business in 2020
2020 is just around the corner and smart business owners are already planning and making adjustments for the new … READ MORE
Perfect Value Ladder for Catering Business in Nigeria
What is a Value Ladder? A value ladder is a method of mapping out your product/service offering visually in … READ MORE
10 Digital Marketing Skills Nigerian Companies are Hiring in 2019
Ever since Nigeria adopted digital marketing with all its benefits, a lot of companies have been hiring professionals with digital … READ MORE
Dear CEO, Your Company Does Not Need SEO: Here’s Why
I decided to pen down this article after noticing a recurring trend pop up while selling SEO services to Nigerian … READ MORE
On-Page SEO Case Study: How I Ranked A Site On First Page in 90 Days
In this article, I’m going to show you simple on-page SEO techniques I used to help a client rank on … READ MORE
What I Learned From a Month of Selling Clothes Online In Nigeria
I’m sure you must have seen me posting pictures of clothes and accessories from an Islamic fashion shop on my … READ MORE
13-Point Blog Post Checklist: What To Do Before Publishing A Blog Post
If you are like me, I’m sure you usually have difficulties coming up with a suitable, click-worthy SEO friendly … READ MORE
Are Nigerians Getting Tired of Filling Online Forms?
Are people getting tired of filling online forms (aka contact forms, registration forms, sign up forms, etc.)? There’s something I’ve … READ MORE
It’s 2018 and SEO Is Dead. Again [Digital Marketing Strategies To Adopt]
I came across yet another article on LinkedIn with the headline: SEO is DEAD! In case you’re wondering what SEO … READ MORE
Lessons From My First Year Running A Freelance Digital Marketing Agency
In case you haven’t noticed, January 2016 was the year I transitioned from paid employment into launching my … READ MORE
[Video Tutorial] How I Use Whatsapp Status Update For Business
Recently, Nigerians woke up to the latest feature on their beloved Whatsapp. Whatsapp Status Update! I can see that … READ MORE
10 Online Tasks I Do Daily To Win Clients & Influence People
Do you want to learn the process to winning more clients, keeping them happy, and influencing people online? Here’s … READ MORE
How To Create Branded Instagram Stories Using Canva
Have you ever tried creating Instagram Stories to promote your business? Does it include scribbling a text with your … READ MORE
5 Best LinkedIn Groups to Join & Find B2B Clients In Nigeria
I can’t say it enough: LinkedIn groups are where the paying clients are at! If you run a service-based business, … READ MORE
Why Nigeria Dollar Crisis Can’t Stop You From Investing in Business
Recently, while training a client on WordPress Website Design, I got a debit alert from GTBank for an international transaction … READ MORE
How I Built & Manage Closed Facebook & WhatsApp Group in Nigeria
I must confess that in my few years of successfully managing clients’ social media platforms, and deciding that it was … READ MORE
55 Best Google Chrome Extensions for Nigerian Marketers
Google Chrome is the browser in whom I am well pleased! Okay, I mixed up that line with a verse … READ MORE
Top Online Marketing Tools For Small Business In Nigeria ($1 – $10)
So… you were able to convince your boss to try digital marketing for a change. Great! He also requested that … READ MORE
25+ Google Analytics Dashboards for Nigerian Digital Marketers
If you are setting up Google Analytics for monitoring your website’s traffic for the first time, you may notice that … READ MORE
7 Digital Marketing Skills Nigerian Companies Are Hiring Now
Last time, I revealed 5 digital marketing skills Nigerian companies were hiring. I’ve decided to do a sequel after receiving … READ MORE
#NigeriaElection: 10 Marketing Lessons from Buhari’s Victory
Nigeria’s 2015 general elections will forever remain fresh in our minds for years to come. From the contestants trying to … READ MORE
Twitter Lead Generation Card Setup For Nigerian Marketers
Building an email list is very important to any Nigerian marketer doing business online, and Twitter has made it … READ MORE
12 Websites Where Nigerian Marketers Can Find Stock Photos
Gone are those days when Nigerian companies paid millions of naira (Nigerian currency) to advertising agencies, who in turn pay … READ MORE
Top 25 WordPress Plugins For Nigerian Business Websites
I am yet to see any Nigerian business owner that discovered WordPress and then hate to use it. I love … READ MORE
6 Things You Must Get from Your Nigerian Web Developer Now!
Recently, I was at a client’s office to discuss social media strategy for his hair extension brand. Then the idea … READ MORE
How Much Does It Cost to Run an Online Business in Nigeria?
Some people think doing business online in Nigeria shouldn’t cost a dime. After all, the internet is free for everyone, … READ MORE
3 Lessons I Learned While Talking To A Nigerian Journalist
Earlier this month, I got featured on the weekend New Telegraph newspaper. Here are 3 Lessons I Learned While Talking … READ MORE
Igbo Education Graduate Who Became A Digital Marketing Specialist
You read that right. I read studied Igbo Education at the University of Lagos. You must be wondering how did … READ MORE
How to Build Your Personal Brand In Nigeria Via Social Media
Did you know building your personal brand on social media in Nigeria takes hard work, solid strategy and consistency. I … READ MORE
#SMWLagos: Social Media Week Lagos 2014 Begins (17 – 21 Feb)
The second edition of Social Media Week Lagos 2014 (@SMWLagos) officially kicks off in Lagos and around the world today. … READ MORE
Matt Anton From Depression to Industry Leader SEO Company in NJ
“Life isn’t about finding yourself. Life is about creating yourself.” —George Bernard Shaw Ah, the ideals of living the … READ MORE
Top 6 Engaging Facebook Page Posts For Nigerian Entrepreneurs
From my own personal experience, I know how managing a Facebook page and trying to keep those fans hooked on … READ MORE
10 Lessons 2013 Taught Me About Social Media Marketing
2013 was a year of the good, bad and ugly of social media networking. It was the year I … READ MORE
Merry Christmas & Cheers To Another Great Year Together in 2014!
I want to thank you for being a part of my life in 2013. Thank you for your wonderful comments … READ MORE
10 Digital Marketing Job Interview Questions Nigerian Employers Ask
In my previous article, I disclosed top 5 digital marketing skills that Nigerian companies are likely to hire in 2014. … READ MORE
5 Digital Marketing Skills Nigerian Companies Are Hiring
Companies and Advertising agencies in Nigeria have started placing job vacancies on LinkedIn for these top digital marketing skills: * … READ MORE
Top 11 Inspirational Marketing Quotes for Nigerian Start-ups
Inspirational quotes and motivational quotes have the power to get us through tough times in our lives, and can even … READ MORE
5 Reasons Why You Must Attend Social Media Consulting Course
As a Social Media Marketing expert, I train Nigerian sales, I.T, marketing, advertising and internet marketing professionals on how to get hired by … READ MORE
Facebook launches Objective-based Ads Tool
Today, Facebook for Business announced the redesign of its ad buying and reporting tool. The 8 objectives are: Clicks to … READ MORE
Atiku Abubakar: Social Media May Change Governance in Africa
Just saw Nigeria’s Former President Atiku Abubakar’s promoted tweet link on Twitter. I read his opinion on why Social Media … READ MORE
Facebook Introduces Embeddable Posts
In a bid to inject Facebook into more public conversations, the company has introduced embeddable posts that will let blogs … READ MORE
10 Must-Read Blogs For Every Nigerian Social Media Manager
I rounded up ten of my most favourite blogs that opened my eyes to the world of Social Media Management … READ MORE
Facebook Pages Comment With Photos & Other Social Media Stories
This past week has been quite eventful for our Social Media Giants, making tweaks here and there. Here are a … READ MORE
How to Drive ROI with Top of the Funnel Video Content
Have you ever wondered how you can attract customers and sales using your online videos? Eloqua’s latest blog poat shows … READ MORE
Top 14 Android Apps for Nigerian Social Media Managers
As a Nigerian social media manager, you do realize that your job needs your attention at anywhere and at anytime … READ MORE
WordPress Is Now 10 Years Old
I remember the very first time I used WordPress for my website back in 2009. It was a bit difficult … READ MORE
A Great Lesson For Nigerian Social Media Manager: Don’t Try This
Here’s a perfect example of how NOT to manage PR crisis on your Facebook page. Don’t lose your temper. Don’t … READ MORE
Tag Your Facebook, Google+, Twitter, Linkedin & Instagram Friends
Do you want to build social interactions on Facebook, Google+, Twitter, Instagram or LinkedIn? Here’s how to grab your Facebook, … READ MORE
Will Chat Apps Like Whatsapp, BBM & 2GO Kill SMS In Nigeria?
Recently on BBC news, I saw the statistics on American mobile users’ preference for instant messaging chat apps like Whatsapp, … READ MORE
5 Mobile Responsive WordPress Themes for Nigerian Websites
A digital marketing guru once stated that “more people now own smartphones than they own toothbrushes.” This means that millions … READ MORE
Pinterest Analytics Tool and Other Marketing Stories of the Week
In this week’s round-up, we’ll give you the juicy details on what you need to know about the big news … READ MORE
Facebook Graph Search For Nigerians: A Great Tool (Gallery)
In my last post, I wrote about a new feature that Facebook launched earlier in 2013 to make social search … READ MORE
Social Media Week Lagos Begins and Other Marketing Stories of the Week
From Kim Kardashian’s ‘flash’ visit to Nigeria to the much hyped about ‘Social Media Week’ happening right now in Lagos, … READ MORE
Top 20 WordPress Plugins I Used the Most In 2012
Want to learn the top 20 wordpress plugins that powered my digital marketing blog in 2012? Here are my top … READ MORE
8 Essential WordPress Tips For Nigerian Beginners
Did you know that your WordPress site can perform essential tasks such as; schedule page/blog posts for the future? Manage … READ MORE
2013 Digital Marketing Resolution For Nigerian Marketers
It’s 2013 and a great time to take stock of last year’s business success and failures, arrange your books and … READ MORE
Top 10 Digital Media Blog Posts of 2012 from @CarolineWabara
This post includes the top 10 posts on the “CarolineWabara” blog of 2012. I hope you can learn from it … READ MORE
Wishing All Nigerians A Fantastic Christmas Break & A Prosperous 2013
I just wanted to wish all my Nigerian followers, clients, and everyone a very Merry Christmas 2012. It’s been an … READ MORE
How I Reduced My Website Bounce Rate By 51.43% & Increased Engagement/Sales
In case you don’t know what bounce rate means, take a look at your website’s traffic stats via your Google … READ MORE
Google’s Top Search Terms 2012: What’s in it for Nigerian Business Owners?
Search giant Google has released its “Zeitgeist 2012 for Nigeria,” the list of the top search terms and trends over … READ MORE
The CarolineWabara.com Christmas Sale is ON!
I’ve been giving you notice about the insane bargains on offer during my annual Christmas Sale. Now, it’s on. And … READ MORE
The CarolineWabara.com Christmas Sale is coming!
Anyone who delved into the CarolineWabara.com Christmas Sale last year knows that it is a fantastic way to pick up … READ MORE
Abuja! Get Ready For Entrepreneurship Mentoring Seminar on February 2nd
Are you an established entrepreneur looking to learn great ways to promote your brand and stay ahead of competitors? Are … READ MORE
4 Geo-location Apps Every Lean Small Nigerian Business Must Try
Never before have I seen so many geo-location apps pop up all over the internet by tech companies such as … READ MORE
22 Creative Ways Nigerians Can Market Their Brand on Pinterest
Pinterest is a unique image sharing social site that took the social media world by storm with over 10 million … READ MORE
Facebook Offer Now Available To All Nigerian Fan Pages With 400 Fans
Facebook gave me $10 dollars ads credit to try out the facebook offer on my fan page for free. Guess … READ MORE
Introducing CarolineWabara.com’s New Twitter Page Header
First it was facebook, then linkedin and now twitter followed suit with its twitter header design for all twitter accounts … READ MORE
Digital Marketing 101: Inbound Marketing vs Outbound Marketing For Business
Do you know that Inbound Marketing (i.e. Social Media, Blog, SEO) is far cheaper and earns your target audinece’ trust … READ MORE
Google Adwords 101 For Nigerian Business Success (SLIDESHARE)
Are you wondering how to advertise your business to millions of Nigerians buyers using Google Adwords? Now you have it … READ MORE
Best Time or Content To Post on Facebook? Try Minilytics
Are you wondering the best time or content to post on your facebook page? How about knowing who your facebook … READ MORE
11 Digital Marketing Stories You May Have Missed
What has been happening in the digital marketing world? Check out the stories below: Twitter locks out tumblr and instagram … READ MORE
LinkedIn Ads: 9 Steps to Target 1 Million Nigerian Professionals
LinkedIn has become hot social network amongst Nigerian job seekers, professionals, companies and entrepreneurs. The basic mindset of every user … READ MORE
How To Be A Highly-Paid Social Media Manager For Nigerian Brands
Smart Nigerian companies have started to realize that Social media participation is a must if they want to get publicity, … READ MORE
How Tonprecon Oil Landed Major Customer via Google AdWords
Recently, the CEO of Tonprecon Oil & Gas Services Ltd, a major provider of oil spillage clean-up, dredging and AGO … READ MORE
9 Digital Marketing Stories for Nigerian Business You Missed
This week in digital marketing stories for Nigerian business, a lot of changes occurred in the digital world. In case … READ MORE
Case Study: Perfect Hair Puts Social Media Community To Work
Recently, the CEO of Perfect Hair Products, a new human & synthetic hair extension and wigs manufacturers in a highly … READ MORE
This Week in Social Media for Nigeria Businesses
A series of events occurred in social media this week that every serious Nigerian business owner must not overlook. Read … READ MORE
This Week In Social Media: What It Means For Nigerian Business
This week in social media, a series of events occurred. Let’s take a look at them and see what it … READ MORE
Free Publicity: I Got Quoted On Success Digest Newspaper
Hey reader, I got quoted on Nigeria’s Top Business Newspaper – Success Digest! Yay! It feels good to know … READ MORE
Nigerian Businesses With Attractive Facebook Page Timelines
I’ve been thinking of what to write on my blog lately, couldn’t come up with any so I started browsing … READ MORE
Want To Know The Best Time To Post On Google+? Try This App
I was going through my google plus stream today, and I stumbled on this amazing app for figuring out the … READ MORE
4 Goals For Making Your Facebook Page Marketing A Success
So you want to launch your business on facebook? Well, before you hit that “create a page” link, you need … READ MORE
Introducing CarolineWabara.com’s Facebook Page Timeline
Facebook rolled out Timeline for brand Pages on the 29th of February, 2012, and Caroline Wabara is proud to update … READ MORE
How To Use Skype As A Business Communication Tool
When it comes to business communication, Skype is an invaluable tool. Its impressive array of features make it ideal for … READ MORE
CarolineWabara.com’s Biggest Digital Marketing Stories Of 2011
2011 was my busy year of posting rich articles that teaches you how to utilize the numerous digital marketing tools … READ MORE
How To Find New Customers Offline & Sell More In 2012
Let’s think of it, statistically, 92% of purchases are not done on the web, but in the real world. So … READ MORE
Season’s Greetings From CarolineWabara.com
2011 has been a whirlwind year of learning for all of us here at carolinewabara.com. I hope you enjoyed blogging … READ MORE
2011 In Review: A Time To Be Thankful & Count Our Blessings
The year 2011 has been both a blessing and a curse for so many of us. But this season is … READ MORE
Why You Should Put God First In Your Business
I decided to write this article “Why You Should Put God First in Your Business,” due to a series of … READ MORE
CarolineWabara.com Christmas Countdown Sales Starts Today!
It is time! The holidays are nearly here and 2012 is around the corner and without the proper plan in … READ MORE
7 Twitter Tools For Automating Your Online Marketing in 2012
Twitter has been very instrumental to my online marketing success on the internet in 2011. But it could not have … READ MORE
Solid Digital Marketing For Nigerian Business Success In 2012
Do you run a business? Is your business lacking publicity, leads, and sales? Your product/service is not the problem. Your … READ MORE
Timely: Helps You Schedule Your Tweets To Post In Your Absence
Have you ever wondered how you could schedule your tweets to keep updating your twitter wall even while you sleep … READ MORE
8 Engaging Facebook Apps Every Nigerian Business Should Have
Facebook Apps: almost every Nigerian business I know has a facebook page. But engagement and utilization of the page is still … READ MORE
My Blog Got Hacked! Before It Happens To You, How To Secure It
That’s right! Even Caroline Wabara’s blog got hacked. I woke up on monday morning of the 24th of October, 2011. … READ MORE
Steve Jobs: If You Died Today, Would The World Miss You?
The world woke up to the news of the death of a tech icon and business man – Steve Jobs … READ MORE
Why Google Maps Is The GoldMine For Local Nigerian Business
Dear reader, do you run a business? What do I mean by running a business? It includes: plumber, teacher, actor, … READ MORE
Job Opportunity Beckons At Google Nigeria – Are You Qualified?
It seems Google Nigeria is on the man-hunt for another round of talented young Nigerians to work at their office in … READ MORE
Good Customers: 12 Online & Mobile Ways to Find Them
Good customers are hard to come by, but thanks to digital and mobile media, you can easily find and keep … READ MORE
ViewBix: Customizes Your Videos & Pulls Traffic To Your Site
Do you post videos on facebook or youtube? Have you ever wondered about how best you can customize and make … READ MORE
How To Boost Your Facebook Page Fan Base From Zero To 1000
If you are confused about how best you can build your facebook page’s fan base on the world’s largest social network with over … READ MORE
5 Reasons Why You Should Capture Customers on Social Media
For many start-up entrepreneurs, the most difficult part of running a business is not the actual creation of a product … READ MORE
10 Ways to Get the Media to Love You
This article first appeared on evancarmichael.com. So you’ve put yourself “out there” with a public relations campaign. Your dealings with … READ MORE
Top 10 Ways to Market Your Business to Mobile Users
Mobile marketing is huge and growing, and if you’re not marketing your business to mobile users, you’re missing out on … READ MORE
PayWithaTweet: How To Sell Your Product For The Price Of A Tweet
Ever wanted to share your ebooks and expertise with your audience for free, yet still needed your interested audience to … READ MORE
OnlineVideoGrader: Grading Your Online Video Marketing Success
Have you started uploading short promotional videos for marketing your products, services or newsletter subscription on the internet? And you … READ MORE
10 Tips for Choosing the Perfect Name for Your Company
As a business coach, I would never cease to showcase business ideas that would benefit your business. Once you have … READ MORE
92 Profitable Business Ideas That Nigerians Can Launch Online
I have been asked severally by Nigerian readers on my blog, what business ideas are profitable to start up and … READ MORE
5 Conversion Rate Optimization Tips for Nigerian Entrepreneurs
So you have set up a business blog? You have added some nice keyword-rich content and pages to your website. … READ MORE
Nigerian Entrepreneurs: 5 E-Marketing Services Worth Paying For
My dear Nigerian Entrepreneur, if you’ve just started your own company in Nigeria, chances are you’re the type of person … READ MORE
Why SMS Marketing For Local Nigerian Business Is Here To Stay
I am sure you must be saying “but mobile text messaging is old school” as far as new technologies in Nigeria … READ MORE
How To Market Your Business With Bulk SMS Using Gistsms.com
Here is another business presentation on how to market your business with bulk sms using gistsms.com. You see, text message, … READ MORE
101 Online and Offline Marketing Ideas For Your Business
To launch a successful business for attracting publicity, leads and sales, you definitely need a solid and creative online and … READ MORE
How Fast Does Your Website Load on a Desktop or Mobile Browser?
Do you have any idea how fast your website loads on a desktop or mobile browser? Having a fast loading … READ MORE
14 Local Search Optimization Tips for Nigerian Business Owner
In my last blog post titled “Can Your Customer Locate Your Small Business On Google Places?, I discussed the importance of listing … READ MORE
R.I.P MyBlogLog
Just received an email from yahoo yesterday, that they have decided to discontinue the MyBlogLog service, with effect from 24th … READ MORE
7 Ways Social Media Marketing and Business Blogging Grow Business
Social Media and blogs are key parts of the most important activities businesses can undertake to increase their inbound marketing … READ MORE
Business Blogging: Are You Blogging Well For Your Business?
Do you know the best way to promote your content? What are you doing to generate traffic through your blog? … READ MORE
Google Enterprise Apps: Another Alternative to Microsoft Office?
Google Nigeria sent me a letter yesterday, introducing one of their products called – Google Enterprise Apps for Business. This … READ MORE
How to Prevent Spam Comments From Flooding Your Blog Posts
If you own a wordpress blog, you must have notice at one point that your blog was attracting hundreds of … READ MORE
8 Killer LinkedIn Marketing Tips For The Newbie
So you have a brand new LinkedIn account, and want to get started communicating with other professionals in your niche. … READ MORE
Presentation: How To Setup Your WordPress Blog
A lot of you have asked how to set up a wordpress blog. Well here’s a power-point presentation on that I … READ MORE
Facebook Bans Google AdSense on Apps, Forbids User Data Mining
Last week, Facebook created an official list of acceptable ad providers that developers can use to make money with their … READ MORE
My Ugly Ordeal: Buying Hostgator Services with GTBank’s Visa Card
In the year 2010, I wrote a business plan which included running a reseller webhosting business for passive income. Hostgator.com … READ MORE
2 Geo-location Apps for the Lean Small Nigerian Business
Ever since the year 2011 came into existence, a lot of internet marketing gurus have predicted that this would be … READ MORE
5 Cloud Apps For Getting Your Business Bookkeeping Organized
In case you are a small business owner, here are 5 cool cloud apps to that will help you get the book-keeping … READ MORE
Can Your Customer Locate Your Small Business on Google Places?
I have noticed with dismay that 9 out of 10 local Nigerian small businesses have no idea what Google maps … READ MORE
18 Online Marketing Apps for Budding Nigerian Entrepreneurs
Gone are the days when launching and marketing your business online was simply a matter of putting together a static website, and expecting people to visit your online store. Today, because consumers are able to get information from a variety of sources and platforms, a successful online business launching and marketing requires an integrated approach.
Why I Use Getresponse and Why You’ll Like It Too
What you and I can achieve today with Getresponse Autoresponder is far more rewarding. I hope you can see the awesome power of this concept. An autoresponder sequence is THE heartbeat of a successful online business.
11 Exciting Ways to Use Twitter For Real-Time Results
Discover 11 exciting ways to use twitter for real-time results such asgetting a job, playing, games, posting videos, raising money and building applications.
4 Ways A Nigerian Business Owner Can Make A Customer Buy
One of the basic problems of most Nigerian Start-up businesses is making a customer take out his or her wallet … READ MORE
17 WORDPRESS PLUGINS THAT POWER CAROLINEWABARA.COM
WORDPRESS PLUGINS THAT POWER CAROLINEWABARA.COM Some of you have asked what wordpress plugins I use to power carolinewabara.com. Well below … READ MORE
Klout Score: Is Your Facebook & Twitter Updates Boring or Influential?
What is your overall social media influence on twitter and facebook? Influential or boring? A start-up company called klout, measures … READ MORE
How to Find Clients Who are Tailor-Made for You – Tracy Needham
This article first appeared on evancarmichael.com Clients are a lot like pants. Some seem fine in the store then end … READ MORE
CarolineWabara.com’s Blog Crashed!
My dear readers, a few days ago, you may have noticed while loading this blog that there was a sign … READ MORE