So… you were able to convince your boss to try digital marketing for a change. Great! He also requested that you map out an online marketing strategy and budget for reaching out to your target audience. The problem is, as…
If you are setting up Google Analytics for monitoring your website’s traffic for the first time, you may notice that it can be confusing. This could be due to the fact that you don’t know where to look, what metrics…
Last time, I revealed 5 digital marketing skills Nigerian companies were hiring. I’ve decided to do a sequel after receiving so many job opportunities from talent hunters on LinkedIn and from prospects/clients via my website. Another reason why I’m talking about this…
Building an email list is very important to any Nigerian marketer doing business online, and Twitter has made it very easy and FREE for us to build our mailing lists using the Lead Generation card and MailChimp integration via…
Gone are those days when Nigerian companies paid millions of naira (Nigerian currency) to advertising agencies, who in turn pay modelling agencies to scout for beautiful models to take several photo shoot for promoting their client’s brand. How do I…
Recently, I was at a client’s office to discuss social media strategy for his hair extension brand. Then the idea for redesigning his website came up. So we decided to look up his site for changes to be made, and…
Some people think doing business online in Nigeria shouldn’t cost a dime. After all, the internet is free for everyone, right? The truth is, it’s NOT. At least, you’ve got to subscribe to MTN, Airtel, Etisalat’s data bundle or use…
Earlier this month, I got featured on the weekend New Telegraph newspaper. Here are 3 Lessons I Learned While Talking To A Nigerian Journalist 1. The power of LinkedIn: The journalist connected with me on LinkedIn and then sent me…
You read that right. I read studied Igbo Education at the University of Lagos. You must be wondering how did a graduate of Igbo Education end up becoming a digital marketing specialist? You are about to find out in my…
Did you know building your personal brand on social media in Nigeria takes hard work, solid strategy and consistency. I created a SlideShare presentation below that shows you how. Keep reading: How To Use Social Media To Build Your Personal…
