As a Nigerian social media manager, you do realize that your job needs your attention at anywhere and at anytime of the day or night. Therefore you need a smartphone with mobile applications that allows you to engage your fans’…
Here’s a perfect example of how NOT to manage PR crisis on your Facebook page. Don’t lose your temper. Don’t quarrel with your fans. Don’t use insultive words on your page. Don’t brag. Unfortunately, the Facebook page admin of a…
Recently on BBC news, I saw the statistics on American mobile users’ preference for instant messaging chat apps like Whatsapp, Apple iMessage over traditional text messaging. According to BBC News’ report, it was estimated that in 2012: • 19 billion…
A digital marketing guru once stated that “more people now own smartphones than they own toothbrushes.” This means that millions of Nigerians carry mini-computers about (i.e. Blackberry, Ipad, Samsung Galaxy, Nokia, Iphone, Techno) to keep up with their friends, news,…
In my last post, I wrote about a new feature that Facebook launched earlier in 2013 to make social search a breeze for all Facebook users. It’s called the “Facebook Graph Search.” With this tool, you can search for favorite…
From Kim Kardashian’s ‘flash’ visit to Nigeria to the much hyped about ‘Social Media Week’ happening right now in Lagos, Nigeria. There have been a number of major developments happening in the world of Nigerian online marketing. Get all the…
I hope you can learn from it to improve your content marketing, seo, social media and blogging results in 2013. Move forward into 2013 maximizing what you do know, accepting what you don’t know and focusing on the key areas…
I just wanted to wish all my Nigerian followers, clients, and everyone a very Merry Christmas 2012. It’s been an exciting year of growth and opportunities for business and for me personally. It’s been so encouraging to see new and…
![[CASE STUDY] How I Reduced My Website Bouce Rate](https://carolinewabara.com/wp-content/uploads/2012/12/reduce-website-bounce-rate-768x512.jpg)
In case you don’t know what bounce rate means, take a look at your website’s traffic stats via your Google analytics dashboard, then check the percentage of your bounce rate and see if you have a high or low bounce…
I’ve been giving you notice about the insane bargains on offer during my annual Christmas Sale. Now, it’s on. And just look at the first offer: Grab one of my best-selling books in 2012, in digital format. Titled: Digital Marketing…
