DIGITAL MARKETING TRAINING IN LAGOS
Become a smart pro in a 5-day digital marketing training
This training doesn’t hand you sales scripts to memorise. It puts you in the day-to-day life of the online buyer you will sell to, and shows you exactly how Caroline Wabara identifies, attracts, engages, and converts an ideal audience into customers and advocates.
- 100% Money-Back Guarantee (24hr refund window)
- Live on Google Meet + Recording
- Worksheets & Templates Included
- Certificate of Attendance
100% Practical & Interactive Training
Live implementation with Caroline Wabara. Bring your laptop and work on your actual business campaigns.
Coach
Caroline Wabara
Venue
Google Meet
+ Live Recording
Fee
₦150,000
($180 USD)
Date
Mon – Fri
(Next Cohort)
Time
9am–12pm
or 1:30–4:30pm
Duration
5 days
(4hrs/day In 2 sessions)
How The 5-Day Training Works
The 11 lessons are structured into 4 practical, implementation-first steps to take you from foundational strategy to automated conversion.
- Foundational Architecture
Step 1: Strategy, Tools & Your Website (Lessons 1–3)
Develop a solid digital marketing strategy that turns your Nigerian web visitors into clients. Learn the tools you need to build your brand and succeed online, then turn your website into a salesman.
- Content & Engagement
Step 2: Convert & Create (Lessons 4–6)
Master the science of the call-to-action (CTA). Learn the basics of business blogging for success, and the secrets of selling on social media.
- Acquisition Engine
Step 3: Traffic, Ads & Your Email List (Lessons 7–9)
Learn SEO tactics that drive targeted traffic to your website. Follow a step-by-step guide to advertising on Facebook Ads, Google Ads, and LinkedIn Ads. Then learn the easiest ways to grow your email list.
- Automation & Scaling
Step 4: Email Marketing & Case Studies (Lessons 10–11)
Use the email marketer’s checklist to follow up and convert leads, then study lessons from successful digital marketing case studies so you can apply what works.
Simple training pricing.
One fee. Live training plus lifetime access to your worksheets.
5-Day Digital Marketing Training
(You learn the system and practise it live with Caroline.)
- All 11 lessons delivered live over 5 days (4 hours/day)
- Ready-to-use templates and scripts for ads, email & SEO
- Certificate of attendance upon training completion
- Lifetime access to worksheets and ongoing framework updates
- Negotiated group discounts available for groups of 3 or more participants
Please note: Ad spend and tool subscriptions NOT inclusive. Most tools taught offer free plans.
PROVEN TRACK RECORD
What Past Attendees Say
Marketers, freelancers, and business owners who put the training to work.
Online Fashion Retailer Campaign
Challenge:Business owner with a Shopify site but zero paid ad strategy and erratic website sales.
Action:Applied Caroline’s customer avatar mapping, business blogging, and Meta ads conversion structure.
Results:₦7,450,000 in tracked online sales within 60 days of the training.
“This training completely demystified Facebook and Google ads for my fashion store. Caroline’s framework helped us generate our first multi-million naira months without burning ad spend.”
Corporate Consulting Lead Generation
Challenge:Consulting agency relied entirely on word-of-mouth and struggled to attract enterprise B2B inquiries.
Action:Turned company website into a sales machine, ran targeted LinkedIn & Google Ads, and built a 4-part follow-up email sequence.
Results:119 sales-qualified leads and 8 closed corporate retainers in the very first month.
“Before Caroline’s training, we wasted huge sums boosting random posts. Learning the exact buyer psychology and how to craft irresistible CTAs completely revitalised our pipeline.”
High-Ticket Freelance Growth
Challenge:Talented digital freelancer trapped in low-paying one-off jobs without clear value proposition.
Action:Used the course scripts, templates, client pitch frameworks, and performance reporting checklists.
Results:Transitioned from ₦80k one-off gigs to signing 3 recurring international client retainers at $1,800/month.
“The worksheets and email marketing checklists alone paid for the training ten times over. Caroline doesn’t just teach theory—she gives you the actual operational assets you need to succeed.”
MEET YOUR COACH
Hi, I'm Caroline Wabara
Founder & CEO of Wab Digital, with 10+ years of digital marketing experience and 500+ businesses consulted across Nigeria and Africa.
This training shows you exactly how I identify, attract, engage, and convert an ideal audience into customers and advocates, using content marketing strategy and automated tools. Based in Lagos, Nigeria.
DELIVERABLES & COMPETENCIES
Here's What You'll Be Able To Do After 5 Days
Actionable skills, physical worksheets, proven templates, and frameworks you can execute on immediately.
Optimise your website's sales page for conversion, and test landing pages to find what works.
Publish your own blog that attracts and nurtures buyers.
Build a following on social media and sell on the platforms your customers use.
Rank your site on Google with SEO tactics that drive targeted traffic.
Build your mailing list and automatically add leads to your CRM.
Run an email campaign and design a lead nurturing flow of follow-up messages that converts leads into buyers.
Know your online prospects before the sales call, and use strategies that convert leads into buyers.
Track marketing performance: leads, sales, conversions, bounce rates, engagement, email open rates, advertising, and more.
Templates and scripts for email marketing, blogging, SEO, advertising, social media posting, landing page optimisation, and conversion.
A certificate of attendance after you complete the training.
Lifetime access to the worksheets, so you can work at your own pace.
This Training Is The Right Fit For You If:
You're a marketing or sales professional and want to be recognised as a go-to expert as demand for digital marketing skills grows.
You're a freelancer who wants to streamline your brand, command higher rates, and earn extra revenue for work you already do.
You're a business owner who wants to attract, engage, and convert customers online without guessing.
You want a clear digital marketing strategy that turns website visitors into clients.
You want to practise live, not just watch videos.
You can invest ₦150,000 in skills that keep paying you back.
This Is NOT For You If:
You want memorised sales scripts instead of understanding how online buyers think.
You want theory without implementation.
You Got Questions? We Have Answers...
How much is the fee for this 5-day training?
₦150,000 ($180 USD). This includes all 11 practical lessons, worksheets, templates, attendance certificate.
Is there a discount?
Yes. Negotiated group discounts are available for teams or groups of 3 or more participants. Contact us directly through the registration form or WhatsApp for corporate group invoicing.
How long is the training, and how long do I have access to the materials?
The live training runs for 5 days, 4 hours a day In 2 sessions. You also receive lifetime access to all digital worksheets, scripts, and updates so you can continue executing at your own pace after the live sessions.
Will I get a certificate?
Yes. You’ll receive a verified Certificate of Attendance issued by Wab Digital after you complete all training modules.
What if I'm unhappy with the course?
We never want you to be unhappy. If you’re unsatisfied with your purchase, contact us within the first 24 hours after the live training begins and we’ll issue a prompt, courteous refund.
How is this different from your other trainings?
This is the broad foundation: strategy, website, blogging, social media selling, SEO, ads, and email marketing in 9 comprehensive days. By contrast, the Sales Funnel ‘Doing’ Workshop focuses on building one specific sales funnel with guided feedback. The Marketing Automation Course is for building advanced backend automations and CRM integrations, and the Digital Marketing Agency Course is specifically tailored for building and scaling an agency.
Ready to become a smart pro in digital marketing? Register today!
Millions of Nigerians are searching for products and services online, and companies need people who know how to reach them. In 5 days, learn exactly how to do it.
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