Dear Website Designer,
Do you place your website agency’s URL in your client’s website footer?
Let me tell you a pleasant backlink story that happened to me this week…
On Tuesday, I got urgent messages in my email, Instagram DM, WhatsApp and Facebook messenger from a lady.
Requesting that I call her to discuss a project for her company…
She just landed a role as Head of Marketing for a top company that sells luxury kitchen and bathroom interiors.
She was given a list of marketing tasks to accomplish before December.
That explained why she bombarded my social media DMs with urgent messages.
While we spoke on the phone, I asked how she found me.
She said “I was doing competitor research on Google and your client came up first. So I was curious about who built the website. So I scrolled to the bottom of the website and saw your website link.”
That’s how she found my website and from there, clicked a link that took her to my agency website, where she booked a paid marketing strategy session for N50,000.
Just a simple link I made a habit of putting at the bottom of every successful client’s website project to my own website.
“Built and managed by carolinewabara.com”
Those clients’ websites became my referral links.
Yesterday we had the marketing strategy session.
And she has already recommended me to her bosses to fix their company’s critical digital marketing bottlenecks.
You know what they say…
Word of mouth is the best form of referral.
I still haven’t recovered from all the referrals I got from last month’s Anniversary Sale Launch.
If you haven’t started asking your clients permission to drop a link to your website, start today.
