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Facebook launches Objective-based Ads Tool

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Today, Facebook for Business announced the redesign of its ad buying and reporting tool.

The 8 objectives are:

  • Clicks to Website
  • Website Conversions
  • Page Post Engagement
  • Page Likes
  • App Installs
  • App Engagement
  • In-store Offer claims
  • Event Responses

Plus, advertisers have even more choice about placement. For example, “a marketer looking to drive traffic to their website can now place a desktop ad with a link to their full desktop site, and a separate mobile ad that links to their mobile site.”

The global rollout started today and will continue over the next few weeks. You’ll be able to access the new objective-based ad buying and reporting tools, along with the new placement choices, via the main Ads dashboard as well as the Power Editor. (Don’t have Power Editor? Access Power Editor on Chrome or Safari. See Instructions here)

See Facebook’s announcement and video about the changes to ads.

Now Your Turn:

What do you think? Will this new interface encourage you to place more better ads?!

Follow Caroline Wabara:

Digital Marketing Strategist & Trainer

Caroline Wabara is a digital marketing consultant and trainer with a unique perspective on social media, SEO, WordPress and Content writing. She was introduced to digital marketing in 2008 while doing her masters in Education Administration and has been doing business online ever since. Stay in touch by signing for her digital marketing newsletter

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