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Digital Marketing 101: Inbound Marketing vs Outbound Marketing For Business

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Do you know that Inbound Marketing (i.e. Social Media, Blog, SEO) is far cheaper and earns your target audinece’ trust than Outbound Marketing (T.V, Print, Radio)? I know that for a fact because ever since I started educating people on my blog and via facebook, I have earned people’s trust and seen an increase in  site traffic, referrals and customers from search engines and from social media networks.

Isn’t that awesome and far cheaper than spending millions of naira (nigerian currency)  just to annoy people with screaming ads on billboards, T.V, radio or newspaper? Not only that, at the end of the day, I can’t even monitor nor measure the return on my investments.

To cap it all, outbound marketing is old school, while inbound marketing is New School.

Check out the infographic below from mashable.com.

Become a Smarter Digital Marketer in Nigeria Training

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Digital Marketing Strategist & Trainer

Caroline Wabara is a digital marketing consultant and trainer with a unique perspective on social media, SEO, WordPress and Content writing. She was introduced to digital marketing in 2008 while doing her masters in Education Administration and has been doing business online ever since. Stay in touch by signing for her digital marketing newsletter

2 Responses

  1. Ebuka Nwana
    | Reply

    Very true! Marketing, these days, is really all about EARNING trust by PROVIDING VALUE to your audience.

    By the way, brilliant SEO/link building tactics 😉

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