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How Tonprecon Oil Landed Major Customer via Google AdWords

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Recently, the CEO of Tonprecon Oil & Gas Services Ltd, a major provider of oil spillage clean-up, dredging and AGO solutions for major oil and gas companies in Nigeria, hired my digital marketing services to launch their business online.

Being a new company, they needed a long-lasting solution to enable them brand their company and stay ahead of their numerous competitors in the Nigerian oil and gas industry. I gladly took on this project of telling their story to the world.

I began by developing their website – www.tonpreconoilandgasservices.com – and went on to build, connect, engage and influence their social media community on facebook, twitter, LinkedIn, foursquare, and Google plus.

I suggested that we use Google AdWords to advertise one of their latest AGO (Automotive Gas Oil) products to interested buyers. So, I setup Google AdWords campaign for one month using targeted keywords and strong call to action.

Bam! It happened! Within two weeks, my client received a call from South Africa requesting for their AGO product. I learnt they discovered my client’s advert on Google search, clicked through their website’s landing page for more information about my client’s company, did a background check on the company to verify it’s a registered company in Nigeria. When their findings came back positive, they contacted my client and travelled down to Nigeria to sign a legal oil contract worth millions of naira!

Now that’s what I call CarolineWabara.com’s digital marketing strategy at its best.

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Digital Marketing Strategist & Trainer

Caroline Wabara is a digital marketing consultant and trainer with a unique perspective on social media, SEO, WordPress and Content writing. She was introduced to digital marketing in 2008 while doing her masters in Education Administration and has been doing business online ever since. Stay in touch by signing for her digital marketing newsletter

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