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Can Your Customer Locate Your Small Business on Google Places?

with 11 Comments

I have noticed with dismay that 9 out of 10 local Nigerian small businesses have no idea what Google maps means or how to get their businesses listed on google places for increase in publicity, leads and sales.

I have a few questions to ask you today.

Do you know what this is?

Well, you probably might have seen it somewhere before or not at all. That image above is a map of business locations in Nigeria. A pin is pointing to the exact location of a business listed on Google maps.

Do you know what this is?

The above image is a google local search and map of local Nigerian businesses, located in Surulere, Lagos, Nigeria on Google maps. The encircled business address (CarolineWabara.com) is mine with a link to my website’s landing page and phone number. It came up on the front page of Google local search engine under the “web designer category, Surulere, Lagos.”

Do you know what this means for my business?

This means three things for my business:

  • Potential customers searching for businesses on Google maps can locate my business via their mobile phones and on the internet (mobile and local search + more publicity).
  • Potential customers can easily land on my website via the internet and on their mobile phones to learn more about my business and possibly subscribe to my newsletter or buy my products/services (online/mobile website traffic + more leads conversion = online sales).
  • Potential customers can walk into my office residence to patronize my services (offline traffic + more leads conversion = offline sales).

How My Business Got Listed On Google Places/Mobile Maps:

I was searching on Google last January and saw Google advert titled “place your business on Google places”. I decided to check it out and listed my business with a business photo, videos and business-related keywords. They notified me that my business listing was successful but the verification was pending. I even went ahead to write a limited coupon offer for my potential customers who check in to my office on a specific date.

Google told me it would take several weeks before my business would begin to show up on Google/mobile maps search engine. So I completely forgot about the whole Google places thing.

Then it happened! A guy (Mitchell Onyiah) sent me a message on Facebook. He informed me about his searching for an address located in Surulere, Lagos when my business address popped up on his mobile phone.

With his permission, here is a screenshot of the facebook message that transpired between us:

After that conversation, I decided to check things out for myself on my mobile phone by typing the keyword “Surulere, Lagos” and Nnobi, Surulere, Lagos. There was my business address staring back at me.

Was I so thrilled? I knew I was stepping on a gold-mine right here and decided to share it with you my esteemed readers.

So, is your business on Google maps? If not, you are throwing money, sales, publicity and leads to your competitors next door. Get your business on Google and mobile search today to stand heads and shoulders above your competitors, because Google local/mobile search have come to replace the yellow pages and normal search engines. What’s more? It’s absolutely free!

  1. In order to register, you need a Google account, to log in to Google Places.
  2. Add your official website URL, business, products, and contact details.
  3. Insert the most important keywords on the texts.
  4. Take advantage of this online presence by adding corporate logo, photos of your store and/or products along with videos.
  5. Check if there are any third party listings of your business or mistakenly located listings.
  6. Authenticate your listing and claim ownership in order to have control and to provide official and updated information.
  7. Use coupons for offers to run short term campaigns for your business.
  8. Regularly study the impressions and links provided by reporting analytics.
  9. A paid plan can work additionally using an Adwords campaign showing up your ads on Local Search results. The coupons as an extra promotion tool within Google places are provided for free.

Have you recorded sales in your business with Google local search? Please share your success story with us.

Become a Smarter Digital Marketer in Nigeria Training

Follow Caroline Wabara:

Digital Marketing Strategist & Trainer

Caroline Wabara is a digital marketing consultant and trainer with a unique perspective on social media, SEO, WordPress and Content writing. She was introduced to digital marketing in 2008 while doing her masters in Education Administration and has been doing business online ever since. Stay in touch by signing for her digital marketing newsletter

11 Responses

  1. Sherley
    | Reply

    good blog post, good website style, carry on the good work

  2. caroline wabara
    | Reply

    Thanks Sherley. I’m glad you like my post. Please share this blog post with your business friends. They’ll thank you for it.

  3. stephen strydom
    | Reply

    Hi Caroline,
    I must say I am really impressed with your blog & its content! I am based in South Africa and in the same field as you are – I would love to connect with you since I feel very strongly about the power of the internet & the development of Internet marketing in South Africa and Africa.
    I’m looking forward to hearing from you
    On twitter you can connect with me @stephen_strydom

    • caroline wabara
      | Reply

      Thanks Stephen, I’ll try connect with you on twitter. Also connect with me on twitter @carolinewabara

  4. caroline wabara
    | Reply

    I’m glad you liked the article Renae

  5. caroline wabara
    | Reply


  6. Maximina Wardrup
    | Reply

    wow, awesome blog article.Much thanks again. Fantastic.

  7. Lady Struchen
    | Reply

    Major thanks for the blog.Really thank you! Awesome.

  8. […] all these fancy new ideas. If you don’t have your local listings up to date and consistent, you may as well throw your iPhone out the window. Or your customers […]

  9. […] making the front page Google’s local and mobile search engine for sure! Read my last article  “Can Your Customer Locate Your Business on Google Places?” to learn how to list your business on Google Places and Mobile Maps. ← Introduction […]

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