So you have a brand new LinkedIn account, and want to get started communicating with other professionals in your niche. In this article, I will provide you with 8 killer LinkedIn Marketing tips you can use immediately to set up your profile, make a name for yourself, increase your opportunities, and dominate your market on LinkedIn!
LINKEDIN TIP #1: COMPLETE YOUR LINKEDIN PROFILE:
It doesn’t matter if you are just starting out on LinkedIn, or you have been around the block for years, make sure you go through each step and complete your profile at least to the standards of LinkedIn by:
• Adding your picture (make it a clean and professional please).
• Add a compelling summary
• Give and receive a few recommendations
• Update your current and past work experiences (this will be a HUGE factor in a future tip)
• Add your Hobbies
• Add your Interests
• And so on…
Completing your profile makes you seem more consistent in your actions. *Note: These principles will make or break your entire LinkedIn experience.
LINKEDIN TIP #2: WRITE ABOUT YOURSELF AND WHAT YOU DO:
One of the first things people look at when they see your profile is your headline, so it’s important that you make sure you tell the viewer two things:
1. Who You Serve
2. How You Serve Them
You can get to giving people exactly what they need in the least amount of time, the more results you will receive.
Here is a good example for your reference that I use in all my social media sites profiles:
“I Help Entrepreneurs Save Time, Energy, and Money by Providing a Cost Effective Web Strategy and Online Marketing Plan”
Just be brief and to the point.
The more specific you can be, the more of a targeted audience that will reach out to connect with you and ask you to help them (meaning pay you!). It’s pretty amazing how YOUR profile can be the first result for words like “advertising” “sales coach” “social media” “product developer” and so on.
LINKEDIN TIP #3: SUMMARIZE YOUR LINKEDIN PROFILE:
Your LinkedIn summary is the part that tells YOUR story (i.e. your skill set, what you have to offer, how people can work with you, etc.) If you really want to see results using LinkedIn, make sure you put some energy into playing to your highest potential. This is what I want you to do when it comes to completing your summary:
• Start with your intro paragraph stating who you are, your passions and your goals. This doesn’t have to be long, but get people interested in you as an individual (remember, we do business with those we feel we Know, Like, and Trust).
• Create a new paragraph and tell people exactly who you help.
• Create a new paragraph and tell people exactly how you help them.
• Create a new paragraph and tell people how to contact you.
Remember to keep it simple, personal (yes personal, this is not a resume… it is a SOCIAL networking site so make it social!). If you do this you will be achieving your goals in no time my friend!
LINKED TIP #4: CUSTOMIZE YOUR PROFILE:
It worries me when people do not customize their website links on LinkedIn. Why? Because if just doesn’t look right and you are not giving yourself the best chance to achieve your goals. When you first create a profile it will read something like this:
* My Website
* My Website
* My Company
Make sure you change it to read something more like this:
Having more of a “Call to Action” will drive more people to your websites, and ultimately drive traffic and bring you quality leads for your business. To customize your websites just click on “edit” next to “your website”, then on the drop down tab click on “other” and add what you want it to read.
LINKEDIN TIP #5: GET CONNECTED!
Sometimes the biggest opportunities I receive are from people I don’t even know, but who have heard about me from someone else. Has this ever happened to you? It happens to me all of the time on LinkedIn. Random people contact me and ask me what my bank account detail is so they can send me money for my services. Would you like to receive random emails like that? If you said “YES” then read on.
Here is what I want you to do:
1. Import all of your contacts into LinkedIn: Import from Gmail, Outlook, Hotmail, yahoo and gather up all of your excel spread sheets and add them to your personal network on LinkedIn.
2. Send a mass personalized message: This message lets them know you are updating your LinkedIn profile and that you would love to connect with them. By increasing your 1st degree connections you are actually expanding your 2nd and 3rd degree network… i.e. bringing you more opportunities for people who don’t know you, to pay you MONEY! Therefore, add your current contacts to your LinkedIn profile, and start enjoying when people contact you out of thin air and help you build your business.
LINKEDIN #6: GET RECOMMENDATION FROM YOUR CONNECTIONS:
I already know you understand this, but when someone you trust recommends someone to you, you are more than likely to believe that person has a lot of value because you respect the person vouching for them isn’t it? This is true with getting recommendations on LinkedIn. The more recommendations you have, the more valuable and sought after you become because of all the trusted professionals who have vouched for you. How do you get lots of recommendations? You do this by giving a lot of quality recommendations to those that you can vouch for upfront, without asking for anything in return. By doing so, a majority of those people you wrote the recommendation for will feel it necessary to give you one in return. Just make sure that you don’t recommend any stranger, and provide them for individuals you know, like, and trust. You will see that the more recommendations you give, the more you will receive and this will only help bring in more business and achieve your professional goals.
LINKEDIN TIP #7: THE POWER OF GROUPS:
The best part about being a member of LinkedIn groups is that you can contact each member for free, without having to know their email address or paying for LinkedIn Inmail which costs about $60 dollars per month. So you actually save yourself money by simply joining groups. You can also build your brand as a thought leader by sharing valuable blog posts to groups where your target audience are. But what about the leader of the groups…what is the benefit for them to own the group? Well… you can message these individuals once a week, you can send them links to your website, provide valuable content which makes you look like a thought leader, or tell them about your company and services. The possibilities are simply endless! So what are you waiting for?
LINKEDIN TIP #8: Target Your LinkedIn Connections using Facebook Ads & Google AdWords Email Retargeting:
LinkedIn Ads are quite expensive than Google AdWords and Facebook. However, there’s a better option. Export your LinkedIn connections’ email addresses and upload to Facebook Ads Email Retargeting or Google AdWords’ Email Remarketing. That way you can show your offerings to people who already know you.
Visit http://linkedin.com and connect with other professionals using the methods I just outlined for you!
When you get there, don’t forget to connect with Caroline Wabara.
To Your LinkedIn Marketing Success!